Check below to find out frequent questions about our products and ingredients. 


Are Pureology products beneficial for all hair types, even if I don’t have colour-treated hair?

Yes. Whether colour-treated or not, thick, fine, texturized or thinning, every hair type will experience noticeable benefits with Pureology. Formulated with superior ingredients and advanced technology, Pureology products nourish, hydrate and strengthen each hair strand, therefore helping to maintain healthy hair colour.

The questions of animal testing.

Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Since 2013, L'Oréal has completely stopped testing ingredients on animals.

Only one exception remains for L’Oréal just like all other cosmetic companies: the health authorities in China require some tests on animals for certain products or ingredients. L’Oréal has been committed to working alongside the Chinese authorities and scientists to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.

What are the pH levels of the shampoos and conditioners?

Our shampoos have an average pH of 5.3. This optimum pH is needed to effectively cleanse the hair while preserving colour and improving the overall condition. 

Our conditioners have an average pH of 4.5, which is the optimum pH balance needed for maximum performance. At this pH range, the conditioners work much more efficiently, ensuring the preservation of colour for vibrant, healthy hair.

Where should I buy Pureology products ?

Genuine Pureology products are sold exclusively in salons, spas, and at authorized partners. We invite you to go on the "Salon Finder" on our main page at the top right and find the nearest salon. 

We believe that salon products should be purchased where stylists are present so you get the best recommendation for your hair! So protect yourself and ensure that you are getting the best Pureology experience—shop for Pureology only at these outlets!


What are sulfates?
Sulfates are a common type of surfactant, which is an essential part of a shampoo’s cleansing system. Sulfates tend to be harsh cleansing agents that can strip colour. Examples include sodium lauryl sulfate and sodium laureth sulfate.

Are Pureology’s sulfate-free shampoos really more mild than most commonly-used shampoos containing sulfate-based surfactants?

Yes. To gently cleanse without stripping colour, Pureology’s shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar to deliver a rich lather and help optimize colour retention. In fact, Pureology shampoos are gentle enough to help prevent damage often caused by most shampoos made with harsh, colourstripping sulfates.

Why do Pureology ZeroSulfate shampoos that are sulfate-free contain the following ingredients: sodium laurel sulfoacetate, disodium laureth sulfosuccinate? How do they differ from sulfate surfactants such as sodium laureth sulfate?

Surfactants are an essential part of a shampoo’s cleansing system, but common surfactants, known as sulfates (such as sodium laureth sulfate) can fade colour vibrancy. Pureology surfactants (such as sodium laurel sulfoacetate and disodium laureth sulfosuccinate) are
not sulfates. They have a different molecular structure, thereby providing far superior colour preservation while ensuring longer colour life. Pureology’s sulfate-free surfactants make up the ZeroSulfate technology found in all Pureology shampoos. These products are specifically designed to keep hair in optimum condition and preserve colour. This complex is extremely gentle yet effective, making Pureology shampoos an alternative to sulfate-based shampoos.

Other shampoos claim they do not contain sodium laureth sulfate. Does this mean they are sulfate-free?

No. Sulfates exist in a variety of forms. Even if sodium laureth sulfate is not one of the listed ingredients, other companies’ products may still contain other forms of sulfates. Examples: ammonium laureth sulfate, TEA laureth sulfate, and C-14 olin sulfinate.

I have seen other shampoos that contain extracts from sunflower seeds. How does that differ from Heliogenol?

Heliogenol is a unique antioxidant ingredient in Pureology products that is derived from cold pressing the sunflower seed cake, not the sunflower seed. It is a completely differentingredient from other sunflower extracts. Heliogenol is one of several ingredients in
Pureology’s exclusive AntiFade Complex® and is documented to guarantee longer-lasting haircolour.

Does the glycerin derived from vegetable sources used in Pureology products remove colour? What it the purpose of glycerin?

No. Our glycerin is derived from natural vegetable sources. This is completely different from petroleum-derived glycerins, which are commonly found in other haircare products. Glycerin provides necessary moisture to the hair while assisting in colour retention.

What is sodium chloride?
Sodium chloride is a salt that is used by many companies to thicken products, including haircare products. Sodium chloride in levels above 2% can be drying and stripping to the hair, decreasing the levels of moisture, minerals, nutrients and colour deposits. Hair can be dulled and colour vibrancy reduced.

Do Pureology products contain sodium chloride?
Trace amounts of salts are present in most haircare products. Pureology does not add any salts or sodium chloride to its products. Any trace amounts are a by-product formed during the manufacturing of some ingredients. As a result, you may sometimes see sodium chloride listed on one of our products and this is because it is derived from other raw materials.